Configurations & Statistics
Introduction to configuration tracking
In this video, I explain how you can collect valuable data about your customers' interactions after publishing your configurator. This includes tracking customer requests, orders and general user behavior within the configurator.
Review of saved configurations
I will show you how to access a list of all saved configurations. This list is available in the backend of the configurator and gives you an overview of all configurations made, their status and details such as date, price and the respective customer interaction.
Use of PDF and inspiration functions
It is explained how you can retrieve specific configurations as a PDF or mark them as inspirations. Inspirations are used to provide customers with specific configuration starting points that increase engagement and support the sales process.
Analysis of user behavior
I describe how you can analyze interactions within the configurator to identify patterns in your customers' behavior. This includes the use of augmented reality, sharing configurations on social media and the most popular configuration options.
Google Analytics integration
For a deeper analysis of customer behavior, I explain how you can link Google Analytics to your configurator. This integration allows you to collect detailed data about user interactions, such as which features are changed most often and where users may abandon the configuration process.
Use of internal statistics
In addition to the Google Analytics integration, I will show how you can use the configurator's internal statistics functions to gain direct insights into customer behavior. These functions provide an immediate overview of the most frequently selected options and the total number of orders.
Data protection and GDPR compliance
I emphasize the importance of GDPR compliance, especially in connection with the use of Google Analytics and the need for prior cookie consent on your website.
Conclusion
The video concludes with a summary of the tools available to track and analyze customer interactions. These tools are crucial to understand the performance of your configurator and make optimizations based on real data.